What techniques do the writers of the British Red Cross use to influence and have a powerful effect on their readers Free Essays

Both adverts, the British Red Cross appeal and the Amnesty International appeal are written for the same reason†¦ to get sympathy from the readers and to persuade them to financially support the charity. The reader needs to be convinced there is a strong reason to commit to the charity if they are to hand over part of their income. Although the two appeals are both very, very affective, they are both laid out in totally different ways. We will write a custom essay sample on What techniques do the writers of the British Red Cross use to influence and have a powerful effect on their readers? or any similar topic only for you Order Now The writer’s of both appeals have created highly persuasive appeals using emotive and intensely personal language. It is very carefully and cleverly constructed and a logical reason to donate to the charity is developed throughout both. The Amnesty International appeal is set out in columns which makes it look like a newspaper advertisement, it is very attention grabbing and this style really breaks up the content, this makes the readers want to read it as it’s not just a bunch of words all together. The British Red Cross appeal is set out in a letter format which makes the plea more personal to the reader, this makes the reader want to read it as it’s addressing them. In the British Red Cross appeal, they contain a logo in the top corner which makes the appeal creditable, the readers know it’s an official company and the money will be going to a good cause. Both the British Red Cross and the Amnesty International appeals contain images which give a sense of reality. The British Red Cross appeal has an image of an old woman who the case study is based upon. She looks very fragile and vulnerable, and is wearing rag type clothing and it looks like she has most of her belongings in a little sack which is thrown over her shoulder, this tells the reader that she doesn’t own many belongings and shows her poor status in life. The Amnesty International appeal has two boxes, one filled with black and one filled with white, these colours totally contrast each other. This appeal also has a cartoon drawing of a man hanging from the word â€Å"you’ll† , this suggests that it will be you hanging unless you agree. In the British Red Cross appeal the paragraphs are nice and short, therefore easy to read. This means that people won’t get bored of reading it, and will probably read the whole letter, rather than the first couple of lines. The first thing the writer does is try to earn the reader’s trust. From the very start the letter opens an intensely direct and personal contact, the writer uses direct appeal quite a lot through-out the appeal. In the opening paragraph the writer instantly mentions the vulnerable old lady, he tries to create a sympathetic mood from the reader instantly. We see this in the quote â€Å"But few of us, thankfully, will never have to endure what 74-year-old Slana Djujic is going through.† this quote tries to get the reader to think what she could be going through, it tempts us to read on to find out what she’s having to endure. In the next paragraph he says â€Å"Slana lives with her disabled son in Javdranj† the fact that her son is disabled makes us think that although she is old an vulnerable she has her son to look after as well. The quote â€Å"they are the only ones left in this once bustling village† tells us that they are the sole survivors of the village, no one else has been able to cope with the situation. â€Å"When 200,000 people left the Krajina in 1995, fleeing the ethnic fighting, Slana and her son were too weak to join the exodus. She said goodbye to her daughter, Nadia, knowing she might never see her again.† this quote shows the massive scale of people that left the Krajina, it also shows us that Slana is having to make sacrifices by saying goodbye to her daughter because she along with her son are too weak to leave with the crowd. They are now stuck in a wooden shack which has probably been thrown together, it has no electricity or gas. This shows the lack of money and the poor state of life. The quote â€Å"Slana’s story shows only too well that, in winter, people depend on the Red Cross even more.† shows us that people are desperate for help and are completely dependant on charities for help. â€Å"With a gift of à ¯Ã‚ ¿Ã‚ ½15, a mobile Red Cross team could ensure that someone like Slana has fuel for cooking and heating. Could you give that à ¯Ã‚ ¿Ã‚ ½15?† the writer has made this quote bold so it really stands out, the writer uses a rhetorical question here to make us think ‘can we give that 15?’ , the fact that this isn’t a huge amount of money to us, but can do so much for the people like Slana makes us feel that its worth giving it to them so they can change someone’s life. â€Å"Let me tell you about 77-year-old Percy Jones. Percy was admitted to hospital†¦Ã¢â‚¬  this quote starts off in a very conversational way, ‘let me tell you’, it sounds like the writer is having a one on one talk with you, the fact he’s 77 and has been admitted to hospital makes us feel sympathy for him. â€Å"he couldn’t even bend to light the fires in his house.† this tells us that he is too old and too un-able to do basic every day things. â€Å"with no heat in the dead of winter, this frail, elderly man could have succumbed to hypothermia† the writer uses a technical term here to show the extent of the situation. â€Å"Thankfully, the local branch of the British Red Cross was alerted, and a volunteer was assigned to help. He made sure that the fires were kept alight and that Percy was kept warm.† this quote tells us basically exactly what the people at the British Red Cross do. We instantly feel that what their doing is great and we think back to the rhetorical question of whether or not we could give that à ¯Ã‚ ¿Ã‚ ½15 to change their lives. â€Å"Separated by thousands of miles and two different cultures, Slana and Percy are united in one thing: their need for the Red Cross to be there in winter.† this shows us that this is a world wide problem, and that they need the Red Cross. â€Å"Just as we need you to be there for us.† this is very direct to the reader and makes us think that the Red Cross can’t help the people like Slana and Percy without us helping the Red Cross and donating some money. â€Å"Whatever you can give today will help us deliver the extra supplies of fuel, food or blankets that people urgently need at this time of year.† this tells us that any donations at all are appreciated and welcomed. â€Å"For the sake of people like Slana and Percy, please be as generous as you can.† this makes us feel that the Red Cross just want to help people like them out and make their lives better. In the Amnesty International appeal the writer says â€Å"what matters is that you conform, and to make you conform the State had only one weapon. Fear.† in this quote the word ‘conform’ is repeated to make sure you hear it. The word ‘fear’ is isolated at the end to give it great impact. â€Å"You are one of the few prepared to speak out against the State† this is direct appeal, it makes us feel as though the writers talking about us. In the quote â€Å"Initially it’s just harassment, threats and phone calls.† the key word is ‘just’ this makes it seem like nothing, and the situation seems calm. â€Å"To continue to speak out against the State at this stage takes enormous courage.† this quote uses emotive language and tells us that the State is very strong and it will take something with a lot of guts to stand up to the State and speak their mind. â€Å"You’re simply ‘lifted’ from the street in full public view† this suggests that you are just an object, humiliated in front of the public. â€Å"It serves as a useful warning to anyone else who may be thinking the same dangerous thoughts.† this quote suggests that it’s showing others what happens if you talk you mind and stand up against the State. Overall both of the charities are very effective, however I think that the British Red Cross appeal is more persuasive and shows how genuine the charity actually is, where as the Amnesty International appeal is more like a law book and doesn’t look very good. If I was to choose a charity to donate to I would choose the British Red Cross advert because you’ve seen two different examples of people it’s helping. How to cite What techniques do the writers of the British Red Cross use to influence and have a powerful effect on their readers?, Papers

Customer Loyalty Program Management †Free Samples to Students

Question: Discuss about the Customer Loyalty Program Management. Answer: Introduction A group of ten hotel chains decided to merge their business and create a new chain of hotels Stay Together that will provide accommodations at lower prices. The increasing competition and market pressure have led the companies to take this decision. The report presented here will critically evaluate the decision of the company, and the main focus of the report will be on the four major decisions taken by the management to attract customers and increase the business for the chain of hotels. These decisions are taken mainly to create a brand image, attracting customers, creating loyalty, and affecting the customer choice of hotels(Bagger Tranberg, 2015). The decision taken are correct or not will be discussed in the report along with some recommendations and suggestions that will help in improving the decisions taken by the company. A conclusion will help in understanding what the report want to reflect and provide some more suggestion on other streams that management can explore to ma ke its business better(Capaldi, 2016). The market is turning global, and many big competitors are eating the small businesses by providing better facilities at lower prices. For a single company, it was becoming difficult to handle the increasing pressure of providing lower priced accommodations in the hotel. Therefore, thegroup of ten hotel chains has decided to merge their businesses and create a new chain of hotels known as Stay Together. This Stay Together chain of the hotels that includes thousands of hotels falling in the categories of backpacker, bed breakfast homes to luxurious suites spread across the world. The hotel rooms could be hired from popular websites, but that will reduce the profits and may affect the corporate image of the company negatively(Ergin, Par?lt?, Ozsacmac?, 2011). The company has decided to use a single website that will provide higher prices for hotel rooms in the peak seasons. Other than this the management has decided four programs that will according to them help in increasing the com petitive value of the company and gain customers. The decisions of the management are discussed below: - Customer Loyalty Scheme- the management has decided to launch a customer loyalty scheme called Stay Together Loyalty scheme. Under this scheme, the loyal customers will be getting customer rewards like airport transfers, free nights, and car parking on the sites. Loyalty programs are highly acceptable and one of the most used technique to attract customers by the corporate companies(Jarrah, 2015). A loyalty scheme affects the decision-making process of a customer. It is true that travelers select their stay according to the price and place, but loyalty programs bring back the customer to the same hotel again and again. This works well especially for those who are frequent traveler or commute between cities for work. It could include more features like referring the hotel to a friend will provide points and easy accommodations. The loyal customers should be regularly informed about the offers and discounts hotels are offering to increase the customers(Jayakanth, Adalarasu, 2016). Free Buffets Breakfast and Dinners- Every customer looks for the scheme by hotels that are value for money and certainly getting a free breakfast and dinner is a great deciding factor that will attract customers. For a hotel providing meals in buffet system is less costly than serving individual table as different people have different choice. Now the hidden factor can be that the hotels can include the costing of the meals in the price of the room and reflect it as free for the guest. The free word and that to food attracts the customers, and that will increase the booking for the hotels(Kapera, 2015). Though customers are smart enough as they understand that nothing comes for free and the amount of food will be added in the room prices, but many people prefer to eat at hotel as they do not want to go out and find good restaurants at late hours. Also, the prices for them eating individual dinners will be higher than what customers will pay at hotels. The only issue is the choice of food people have and a correct number of people that will be using the benefits of free meal. This calculation is very important for the hotel(le Roux, Pretorius, 2016). Rebates- if a customer uses a particular airline than he will get some rebates that can be used for a free meals or nights. The offer is good and attractive as there are many people who will try to use a particular airline to get a rebate. The company can get in a contract with airlines and promote their hotels through that company. This type of promotion is more beneficial in the areas that are connected with airports, or the hotels that include luxurious suits that are hired by high-income people who regularly travel through flights(Lipponen, Wisse, Jetten, 2016). This scheme will attract only a limited section of the customers. Also, this scheme is more beneficial for the airlines company rather than the hotels as the airlines company is gaining the customers and the hotels are giving the rebates, though the promotion technique will be attracting customers, it will be paying all expenses there is no surety of that. Corporate Social Responsibility- Every person want to corporate in performing his or social responsibilities. Many of them wants to do something, but they dont get the means to do it. This scheme of donating a percentage of the total bill of the customer to a charity is a great thought. Thiswill increase the CSR of the group of hotels, and people will appreciate the efforts company is taking to help other. Though, it is a great thought and people will appreciate it, but will it attract more customers is doubtful. People when coming back from there stay to remember the fun they had and what facilities they enjoy, but such donation process is forgotten by them. Thus, using it as a scheme for attracting customers is quite low as compared to other three management decision(Mansour Ghazi, 2016). After analysis the four decisions that the group took to increase the competitive value of the company in the hospitality industry it is clear that out of four only three decisions will help the company to gain the competitive value the company aims for. Stay Together group of hotels aim to gain the market share against its competitors using these four decisions, and they will help in gaining the competitive advantage. The scheme of stay together loyalty program is the best option to attract the customers and also retain them with the company. The other decision of giving free breakfast and dinner is also a good option to attract customers as they prefer taking an accommodation that provides meals and if it is free, then the stay for them becomes the value for money(Massey, Barreras, 2013). The third decision of providing rebates on using selected airlines is not a very effective process as it will provide more benefits to the airlines rather than the group of hotels and also it can target a very limited segment of customers. The fourth decision is very good in term of personal sanity and responsibility of the companys social responsibility and will be appreciated by the customers, but will it attract customers in taking the stay in the hotels has no surety. Hence, it is important to again go through the decisions taken, and better programs should be introducing to attract customers(Mathe, Scott-Halsell, Roseman, 2016) Information System and Information Technological Issues the Company will Face It is assumed that the company has developed its website for making the bookings for the hotels and the company staff will be operating it to make the reservations. There are many issues that the company will face due the new procedure that the company will follow to book the hotel rooms in the thousands of the hotels in the company(McCall, McMahon, 2016). Some issues are discussed below: - Data conversion- with ten different groups and thousands of the hotels will have so much of data and combining all data and making it useful is a huge task. Every group of hotel would have been following its method of storing the customers data, some would be manual and some would be technical.A customer loyalty program can only have followed when all data will compile together, and the customers of all ten group of the hotels are sorted to make a single data base especially designed for Stay Together group of the hotels(Mndzebele, 2016). Technology Compatibility- the customer, is a word that includes everyone alive and has a means to use a product or services. The customers are of all kinds; they are educated, uneducated, technology friendly, or even technology haters. Thus, it is very difficult to target the customers that are not technology friendly and cannot use the application of the website to book a room for oneself. Even the staff of the hotels also have to technology friendly to exercise the changes that group has introduced in the system(Soares, Rebelo, 2012). Employment Issues- The change in company policies and the usage of new technology will increase some post in the group of hotels and will reduce some post. A lot of work will be handled by the machines that were before handled by the human being. This will make people lose their jobs. Along with it, everyone could not use machines and technology easily a trained person is required to do so, therefore need of technicians will create a new post in the group of hotels. This will raise the employment issue in the company(Woodard, Chiu, Power, Vedenov, Klose, 2017). Legal Issues- many technologies need to be patented before using if any group is using any such technology than changing the ownership will raise patent issues. Also, a new technology introduction in the company will require patents that will ask for more legal issues. Scalability issues- the increased size of the company requires the growth of advance and hi-tech system to maintain the working of the company. The change in management can raise the issue of scalability in different levels of the organization(Yu Yeh, 2013). User Interface Issues-the application used by the group of hotels has to be in accordance with users. If it is not the case, then it will create issues related to user interface. Such issue affects the customers choice as these issues affects the customers experience towards the company and also affects the customers loyalty towards the company. The management should work on making the experience of booking the hotels and later the stay user friendly and memorable to increase the customer attraction and loyalty for the company(Bagger Tranberg, 2015). Recommendations for the Company The company should opt for a CRM software that will help the company to store the data of the customers at one place and can be used by anyone who has the authority of using it. The company should use its present staff for the new post that company will create due to the merger of groups. The employees should be informed about the change that will take place in the company due to the merger. The application developed to book the hotels should be user-friendly in both ways. The customers can use it easily to book their stay and operators at the company can book the place according to the customers information(Capaldi, 2016). Conclusion In the hospitality sector the customers comfort is the top priority whether it is in the form of the services the hotels are providing during the stay or experience customers have during the booking procedure. Stay Together is a merger of ten different group of hotel to accommodate the pressure of the lower priced the hotel stay. To fight the increasing competition, the company has to work on the companys methods of attracting customers, as it will help in increasing the flow of customers and their loyalty. Thus, it is concluded that a company has to make sure that the policies company is using for developing its business should help in increasing the customers satisfaction. References Bagger Tranberg, C. (2015). Storing Information on Users Devices. European Data Protection Law Review, 1(2), 130-136. Capaldi, N. (2016). New (Other?) Directions in Corporate Social Responsibility. International Journal Of Corporate Social Responsibility, 1(1). Ergin, E., Par?lt?, N., Ozsacmac?, B. (2011). Impact of Loyalty Cards On Customers Store Loyalty. International Business Economics Research Journal (IBER), 6(2). Jarrah, M. (2015). Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition. International Journal Of Customer Relationship Marketing And Management, 6(3), 33-47. Jayakanth, S., Adalarasu, D. (2016). Dimension of Customer Satisfaction in the Hotel Business. Bonfring International Journal Of Industrial Engineering And Management Science, 6(4), 158-165. https://dx.doi.org/10.9756/bijiems.8304 Kapera, I. (2015). Hotel promotion as viewed by customers. Zeszyty Naukowe Uniwersytetu Szczeci?skiego. Service Management, 15, 49-55. le Roux, C., Pretorius, M. (2016). Conceptualizing the Limiting Issues Inhibiting Sustainability Embeddedness. Sustainability, 8(4), 364. Lipponen, J., Wisse, B., Jetten, J. (2016). The different paths to post-merger identification for employees from high and low status pre-merger organizations. Journal Of Organizational Behavior. Mansour Ghazi, K. (2016). Hotel Maintenance Management Practices. Journal Of Hotel Business Management, 5(1). Massey, S., Barreras, R. (2013). Introducing Impact Validity. Journal Of Social Issues, 69(4), 615-632. Mathe, K., Scott-Halsell, S., Roseman, M. (2016). The Role of Customer Orientation in the Relationship Between Manager Communications and Customer Satisfaction. Journal Of Hospitality Tourism Research, 40(2), 198-209. McCall, M., McMahon, D. (2016). Customer Loyalty Program Management. Cornell Hospitality Quarterly, 57(1), 111-115. Mndzebele, N. (2016). The Relationship between e-Commerce Adoption and Competition in the Hotel Industry. International Journal Of Information And Education Technology, 6(5), 394-397. Soares, M., Rebelo, F. (2012). Ergonomics in design: solutions and proposals for a better interface with the user. Theoretical Issues In Ergonomics Science, 13(1), 1-3. Woodard, J., Chiu, L., Power, G., Vedenov, D., Klose, S. (2017). Factors Affecting Changes in Managerial Decisions. Agribusiness. Yu Yeh, C. (2013). Applying Economic Methods on Analyzing Hostel Industry. Journal Of Hotel Business Management, 02(01).

The Relationship Between Sport And Tourism Tourism Essay Essay Example

The Relationship Between Sport And Tourism Tourism Essay Essay But most of all travel programs are made to develop an country non sufficiently focused on the development of local human resources. That is progressively isolated from the human resources of touristry development is carried out due to their inability to execute. Tourism impact member or a important impact on society, peculiarly to local occupants, before keeping an event should take into history the effects of these events on economic and socio-cultural community. Among the benefits of hosting the event of certain persons. Example of hotel and resort operators, nutrient and drink concern and trade sellers. When the athleticss held their additions from the gross revenues will increase because many tourers would come to see store. In add-on they can advance interesting merchandises that have non been promoted by the trader another trader. This will give chances to people to happen out their gross revenues consequences and the stableness of the economic system rose due to foreign currency exchange rates and therefore can increase the balance of payments. With the returns from the authorities to bring forth economic net income from the reaching of a big population. We will write a custom essay sample on The Relationship Between Sport And Tourism Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Relationship Between Sport And Tourism Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Relationship Between Sport And Tourism Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The function of the touristry event of the obvious facets of the development of a touristry finish. Forming events for local causes many to take the enterprise to venture into concern little or open the endowment of the persons that had been extinguished in the ego. In add-on to advancing touristry events for local communities to prosecute in commercial concerns such as keepsake. Making a traditional nutrient that we can demo it to tourers tourers who are interested in seeking the nutrient. It is clearly apparent to the tourers who have non been seeking to eat that is non in their state. For them there is a pride in themselves and function as a memory. Organization of events events to promote international investors to put in a finish. Because investors are interested in spread outing income, because the finish has the possible to be developed or the capacity to be developed for the occupants of flax and high member to investors that they are so moneymaking for-profit concern in the hereafter. This was apparent in 1990 ; the touristry development plan is increasing consciousness of its importance to the state because the bing strategic touristry events planned for the Province of Novel Scotia ( Get, 1997 ) . Travel the international-class featuring event to profit many local communities due to widespread support from the international. To acquire a response from the tourers they must play a cardinal function in pulling tourers to an tourer potency of featuring events and athleticss equipment in order to finish attractive to tourers. With the attempts of the athletics can better the economic system. Because the demands and demands of tourers should be introduced for athletics activities or bundles that are appropriate to the mark market. Sports and touristry intertwined as an of import subject since 1998, so that in 1999.Infrastructure building and the reaching of more voluntaries to assist the economic system in the part and to cut down the cost of development. A sum of four 20 two per centum of the touristry events around the universe are athleticss Sports Tourism International Council on tahun1994. For a underdeveloped state hosting the event is an chance to assist advance economic growing and societal development and heighten the cooperation between many states. Sports touristry funded from the company the international corporations that maintain high criterions of corporate administration is good concern is really of import to assist beef up the trade name for the organisation or a brotherhood every bit good as to heighten a healthy civilization of corporate duty. Recommended the undermentioned steps to be implemented to construct the assurance of investors is bettering transparence and regulative environment, In add-on to assisting the industry to make regulations that increase the consistence of authorities policies to better the airing of economic information. In the disposal of athleticss touristry is good non merely a corporate organic structure of jurisprudence abiding, but happening the right ethical blessing. Therefore, companies need to do the coverage of a State capable of development as an attempt to better the administration of a good concern to heighten the economic system of the state. There are a few factors that lead to positions of local communities on touristry activities is of import is that local communities have a connexion and relationship of the foreign tourers. When travellers receive good intervention from the local, it will hold a positive impact on the satisfaction of tourers who visit. Local community is the beginning of the taxpayer and straight benefits the authorities. Because the income earned from the tourers to give a clear betterment or impact the economic system. In add-on, a State can cut down the load on any society when the economic system becomes more member benefits. In decision, athleticss touristry continues to be the focal point of foreign investors in the hereafter due to political stableness and execution of business-friendly environment of inspiration. In add-on to works theoretical account to pull investors because of differences are rare. This is decidedly athleticss touristry to give consequence to the good illustration of a good exchange of tourers to hike the economic system of the state and improved the degree of good and Development. Therefore the authorities should be is smart design of the first set before running the athletics is non valid for the jobs of the tourers. For their reaching to give a point of pride for them, peculiarly Olympic athletics. ( 991 Wordss )

Explain why the bank of Englan essays

Explain why the bank of Englan essays The policy of overfunding corresponded with the view of pragmatic monetarism of the early eighties. However its utilisation was a direct result of what went before it. The corset and credit controls were the main tools that the authorities used to control the money supply in the years preceding overfunding. Therefore it is useful to consider these policies as a precursor to examining overfunding. The corset was different from previous schemes of monetary control in that it didnt differentiate between bank lending to the public or private sector. In this way the government felt that it would be able to permit competition between banks and avoid freezing the distribution of deposits between them (Dow and Saville, 1988,pp154). The corset was designed to work hand in hand with other schemes the were already in place and imposed a limit on the banking system as a whole rather than on individual establishments thanks to the transfer provisions in the scheme. The corset was generally a success. In our brief description we saw that the corset was in tended to control the bank systems lending as a whole over the six years of its existence it appeared to have done this. The system was not ever-present after its introduction in 1973. In fact originally it was only in place for little over a year. It was then reinforced in 1976 , for a much shorter time, before its final stint between 1978 and 1980. Over this time the growth if the banks sterling deposits were kept , in the majority, within the targeted zones. However there is some debate as to whether the banks would have chosen this rate of growth regardless of the presence of the penalties. This is illustrated by the fact that when the corset was first imposed the demand for bank loans went from a lofty position and fell away quickly. This shows that the new legislations were not having a particularly drastic effect. However the fact these criticisms can be refuted by ...

Business Management of Cloud Services

Business Management of Cloud Services 1. Establish executive support Senior management team must understand and take responsibility for the successful adoption of cloud services. Pressures will come from a number of key players in any cloud decision: IT, finance, procurement, and the user community. The IT community is most concerned about global access and impact on networks, security, user performance, etc. The key to their support is a globally-aware architectural plan for cloud implementation. Finance and procurement are most concerned about saving money. The key to executive support is a well-thought ROI rationale and calculation. Users are often most concerned scaling the environment in lock-step with changes to the business. The key to executive support from this group is to demonstrate higher elasticity from the cloud. 2. Address organizational change management Management must understand and address the pressures introduced by cloud computing on the organization. Cloud computing will introduce change to the normal IT development and deployment processes, breaking down many organizational barriers and norms. At the heart of change is fear of loss-primarily, loss of control. The change must have a well-managed, well-planned process for mitigating fear of loss. Embracing change is critical to success. 3. Establish commitment The organization must be fully committed to developing and executing a strategic plan for cloud computing within the enterprise. Adoption of cloud computing should be led by senior management including the CEO and CFO with the CIO and CTO playing a role of key enablers. 4. Carefully evaluate cloud service agreements to ensure critical business needs Do not use service agreements for a fundamentally broken system that cannot meet the expectations being set. The service agreement is a shared responsibility and simply moving a service to a cloud provider does not mean that the service will magically work. Buy service, not servers. Look for complete managed s ervices where you rely on the cloud provider to integrate all the parts into a complete solution. A properly negotiated service agreement will ensure there is a partnership between the customer and provider for the overall success of the service. 5. Address federated governance Cloud services are by nature distributed, but most command-and-control systems for managing IT are hierarchical. To succeed, some degree of distributed control and federated governance is necessary to match the model of cloud service delivery. Before making a decision on a cloud service provider, it is important to understand how the cloud service will be managed and what processes need to be integrated into the existing IT environment. 6. Rationalize security and privacy At the heart of security is trust. Often cloud providers have a deeper awareness of what is required to provide good security than the customers they serve. However, the customer and cloud service provider must work together to estab lish a trust relationship and to establish the security and privacy required. Document the level of security required to properly protect the service and data and let the provider confirm how the requirements will be met. Objectively measure the provider’s true security capabilities. It is critical that sensitive information does not find its way into the wrong hands. The provider is responsible for ensuring that the data has appropriate protection, consistent with the requirements of the SLA. 7. Comply with legal and regulatory requirements An organization must be aware of and plan for adherence to legal and regulatory requirements, including those related to security, privacy and accessibility. Failure to comply can derail the cloud computing effort and result in costly lawsuits. 8. Define metrics and a process for measuring impact Create operational metrics which define steady state success – define how the metrics will be measured. Use metrics to assess cos t savings and revenue enhancement, and to validate SLA compliance, including elasticity, availability, performance globalization, etc. By measuring results, there will be a baseline from which to make better decisions for future cloud services with the goal of continual ROI improvement

Essay on the topic of validity in Qualitative research

On the topic of validity in Qualitative research - Essay Example Hence to be able to gain these reliable results triangulation has also been implemented. The benefits of triangulation have been mentioned further in the paper. A paradigm can have various meanings. It refers to â€Å"your basic beliefs† and your approach to the world which affects the way you define your research and how you collect and analyse data (Collis & Hussey, 2003, p. 47). The research approaches that can be used in studies comprise of a mixture of both the â€Å"phenomenological paradigm† which is also referred to as a â€Å"qualitative† approaches and the â€Å"positivistic paradigm† also known as the â€Å"quantitative† approach (Collis & Hussey, 2003, p. 47). â€Å"Phenomenological† is based on the word â€Å"phenomenon† which means a fact that happened or an event that was witnessed. With the phenomenological approach the focus is on â€Å"understanding the human behaviour from the participant’s own frame of reference† (Collis & Hussey, 2003, p. 53). As this approach is related to an event within a context of time and place, the aim is to investigate an event by carrying out your own research to â€Å"construct new theory to explain the phenomenon† (Collis & Hussey, 2003, pp. 56-57) or use existing theory. The aim and focus with this approach is â€Å"on the quality and depth of data† (Collis & Hussey, 2003, pp. 56-57). With the positivistic paradigm, the emphasis is on using measurement to find out the relationships between facts and causes of the phenomenon. This is â€Å"an essential element of the research process under this paradigm† (Collis & Hussey, 2003, p. 57). This approach is useful when there is a need to conduct statistical analysis (Collis & Hussey, 2003, p. 56). A positivistic approach will be used and the researcher will be independent, will not be influenced by the subject of research, and will

Applied Case Study report for Transnational Geographies Essay

Applied Case Study report for Transnational Geographies - Essay Example According to recent estimates 77.9 million Asians reside in different parts of the world and 215,764,000 people migrated to different parts of the globe in the year 2010 (MPI data, 2012). The figures illustrate the significance of transnational migration and provide the base for numerous research studies. Migration Information Source (MIS) is an integral part of the Migration Policy Institute (MPI) that caters to the compilation and assimilation of data collected from different global organizations, government bodies and agencies on migratory trends and statistics. The data collected by the MIS is structured and collated to provide analytical evidence of transnational migration trends. The online information resource forms a vital source for information and data on migration movements enabling analysts to provide different perspectives on people movement for improved understanding of migration. The reports, data and statistics are accessible to journalists, policymakers, researchers and academicians online (MIS website, 2012). Research context – background and overview Global migration has been one of the important aspects driving the economic growth and development of any region. While migration in the ancient times was limited to trade and settlement purposes, the modern era defined new grounds for migration and the number of people migrating from one country to another continues to increase (Hamilton and Grieco, 2002). Migration of people from one region to another had immense social, cultural and economic implications. Researchers, academicians and policy makers realized the need to have instant access to migration data for analyzing social development, cultural impacts, and economic growth factors. However, there were very few reliable sources of information available on people migration from one country to another earlier. The need for an easily accessible and reliable source of data in this context was realized. The MIS was conceived as a part of the MPI, that forms a non-profit organization based in Washington. The goal of the MPI was to â€Å"deliver sound and accurate data and analysis on migration trends and refugees† (Hamilton and Grieco, 2002, p3). The online information service was thus conceptualized in the early 2000s to facilitate data collection and analysis of international migration. Numerous research studies on transnational geographies have focused on analyzing migration trends and its influence on social, cultural and economic development of any region. A research article by Radcliffe, Silvey, and Olson (2006) explored the political dimensions of transnational migration and its linkages to religious beliefs, cultural practices and economic development within a region. The paper explores the different perspectives and conclusive evidences offered by numerous research studies in this context. Another research study by Silvey (2004) seeks to explain the role of States of Indonesia and Saudi Arabia in shap ing migratory trends of women between the two countries. A more recent study by Blunt (2007) focused on the inter-linkages existing between the cultural environment of a region and transnational mobility. Faist (2008) in his works on migration and transnational development reflects on â€Å"how national states structure the transnational spaces in which non-state actors are engaged in cross-border