Science fiction film studies Essay Example | Topics and Well Written Essays - 2000 words

Science fiction film studies - Essay Example c world that is not real, asks you to suspend your disbelief and pretend that it is, and then return to reality, hopefully, with some new insight for this world. At least that is the basic idea. However, sometimes the medium (or all the gimmicks) becomes the message and it is just for fun. There is nothing wrong with that either, as long as you know which side of the toast the butter is on. In other words if you started out making a message film but it got lost in the medium, than the message never gets out and the film usually winds up being a milquetoast event. All the films in this list have a message and were, supposedly, made to get that message out, let us see how it worked by analyzing a few. One can only imagine the audience seeing Fritz Lang’s Film, â€Å"Metropolis† for the very first time in 1927. The effects had to be as spellbinding as the audiences in 1977 seeing the premier of â€Å"Star Wars.† These two films as well as most others of the genre that have held the test of time as message driven movies have one thing in common. Their message is mythological. As Malcolmson notes in his article, The Matrix, Liberal Education and Other Splinters in the Mind, that, â€Å"Audience fascination with the character types is related to the power of myths.† (2004: 148) Whatever the innate and archetypal need for mythology, beliefs, religion is in the human psyche, it’s presence in sci-fi movies is profound and moving. When this connection is lacking, the movies is usually relegated to the b-movie section of the class. B-movies are fun too but that is another topic of discussion. However, while the effects of mythology in filmmaking are often profound their interwoven texture in the movie should not be too obvious, or it can become a little heavy-handed and the message can get blurred. Malcolmson also notes that â€Å"The Matrix† is â€Å"densely allusive† (2005: 141) and we find that was the intention of the Wachowski brothers as he quotes Larry

Vector GIS Project Essay Example | Topics and Well Written Essays - 2000 words

Vector GIS Project - Essay Example Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. Shops may be on residential streets, or in shopping streets with few or no houses, or in a shopping center or mall, but mostly found in the central business district. Shopping streets may or may not be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Retailers often provided boardwalks in front of their stores to protect customers from the mud. Online retailing, also known as e-commerce is the latest form of non-shop retailing (cf. mail order). Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase. The superstore was designed to serve the community exclusively and accompany a website and catalog. Customers are sure to find thigh quality, brand-named dancewear discounted up to 30 percent. The superstore will offer wonderful customer service, Other features include computer kiosks where shoppers can browse the website, place orders, or post reviews and ratings for their favorite products. Working geographically reveals relationships among the forces that drive your organization. It helps you see patterns you could not see before, gain new insights, and make

Reform Model for Prisoners Essay Example | Topics and Well Written Essays - 750 words

Reform Model for Prisoners - Essay Example The judgment of effecting punishment as an alternative approach to reform prison inmates does not entirely help them become non-violent members of the society. Gilligan emphasizes on an overwhelming weight of empirical evidence that punishment in prison is the most potent stimulus or cause of violence contrary to the widespread belief to its adherence. With the current condition of our state prisons where inmates are crammed into tiny prison cells and brutal solitary confinements allows more room for violence in order to protect oneself from the onslaught of further invasion of privacy. Typical hatred of inmates is shown on our retributive type of justice when Bedau cited that "it is applied randomly at best and discriminatorily at worst upon those whose offenders who are people of color, poor and uneducated". Brutal punishments and solitary confinements imparts to the inmates that human life does not deserve an iota of respect thus punishment is legitimate. He further added "that threat of severe punishment cannot deter criminals especially ones who are in the drug trade". Gilligan for his part promotes "the successful re-entry of prisoner into society as productive people as a positive tool for their transformation". Support coming from the community itself by shunning the social stigma and stereotype attached to former prisoners erases the chance of evoking anger and trauma. Education according to him is the key to prevent or at least reduce the incidence of crimes by providing tools needed to acquire knowledge and skills, self-esteem and respect for others. Almaraz supports the reform model as an effective implementation tool that is best supported by the government and communities. He believes in a reform model which consists of programs such as college degree courses, therapy and job training opportunities for inmates while in jail. Although such pro-life activities require a costly maintenance the possibility of learning through one's own mistakes may create a morally subservient person. We cannot dismiss the fact that violence is perpetrated by violators and violators begets violence; hatred begets hate and thus allowing hatred while in the process of reform mentally implies that the negative attitude is a form of life. Mexico, heavily relies on the reform model and promotes the efficient scientific principle of the "positive" school by expanding treatment to low risk offenders and attempts at separating the violent prisoners form the non-violent ones. Viable education and behavioral modification and treatment programs are made available to prisoners who are willing to commit to reform. Drug and alcohol abuse rehabilitation serves to lessen the chances for recidivism. Summary and Conclusion In support of the reform model of effecting a desirable change for the inmates especially among first time offenders, the Jacksonian theory of absolute and brutal distinction should be discarded. Prisoners have not repudiated their membership in the community thus temporary exclusion does not require branding with harsh treatment to accomplish moral and political correctness. The prosecution and persecution of

Martin Luther Kings Religous Beliefs Essay Example for Free

Martin Luther Kings Religous Beliefs Essay Martin Luther King lived from 1929 to1968 in America, there was much discrimination against black people. Even though slavery had been abolished in 1869, most black people still lived in poverty. Black people earned half the amount white people earned and many could not vote. Martin Luther King was Black American Christian who believed that god made everyone equal. Because of his Christian beliefs he worked towards equal rights through non-violent protests; his beliefs being that there was never an excuse for violence as that doesn`t express the love of god just hatred. King followed in his father and grandfathers footsteps by becoming a pastor in 1954 in a Baptist church in Montgomery. Following Rosas Parks protest through refusing to move from her seat on the bus to give it to a white person, he became involved in the civil rights movement. Mixing the Christian idea of perfect love (Agape) with St. Thomas Aquinas` philosophy that an unjust law in the eyes of God is immoral, and therefore, not a law. King said in his letter from Birmingham Jail that, â€Å"an individual who breaks a law that conscience tells him is unjust and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for the law. † Furthermore his campaign of nonviolent protest and civil disobedience began to take shape. After Rosa Parks was arrested for refusing to move from her seat to allow a white person to sit down, King decided it was time to start acting and after calling a meeting, where it was decided for all black people to stop using the buses. This was called a bus boycott. After 381 days with buses being virtually empty (costing the company lots of money), the government passed a law to state that it was illegal to segregate black people from white people on the buses. This was a victory for King and his beliefs in non-violent direct action. King believed that the Good Samaritan parable was a prime example of how we should treat each other equally. In the parable a Jew is beaten, mugged and left for dead. A priest, a Levite both cross to the other side of the road when the see him. However when a Samaritan sees him he helps him and pays for accommodation and care for him despite Jews and Samaritans despising each other. This parable showed you should love each other as neighbours despite religion or race. King demonstrated how you should stick up for your dreams, follow your beliefs and how violence isn`t needed to achieve your goal. His work made life in America better for everybody, his message to black and white people caused them to think and change the way things were being done.

Genre Analysis Essay Example for Free

Genre Analysis Essay For this rhetorical analysis I have done research on two electronics engineering documents commonly referred to as project proposals. The first project proposal that was reviewed was for Security Guard Monitoring Systems by Group Engineering Solutions (GES). The second proposal is a business-oriented document for Multi-Robot Manipulation and Maintenance for Fault-Tolerant Systems by Shanghai International Conference Center (SICC). The purpose of this rhetorical analysis is to identify various similarities and differences within the specified texts using Anne Beaufort’s (a linguist in the field of writing) five-knowledge domains: genre, subject matter, rhetoric, writing process, and discourse community. The attention of this rhetorical analysis will be mainly focused on the intended audience, context of the documents, writing structure and format, and each author’s appeal to Anne Beaufort’s rhetorical knowledge domain. The Shanghai proposal was written by an electronics engineer for viewers within several different qualifications and statuses. Apparently this proposal’s targeted audiences are people at the Shanghai Conference Center. The primary audience would consist of employees that are in the workplace genre of mechatronics and automation (MA), such as financers, operators, and managers. The second audience consists of those that may work in smaller sections of the field, such as maintenance workers, auditors, and supervisors. There are also audiences besides the primary and secondary audiences. Other potential audiences might include legislatures, product testers, and other smaller services within the field of engineering. This is evident through the description of the projects maintenance procedures. Someone has to test the machine and meetings must be held to discuss them. Unlike the Shanghai proposal the Group Solutions Engineer (GES) proposal has various audiences that don’t spread out to the same extent that Shanghai’s do. The project proposal by GES does not meet the expectations of business companies instead, their proposal meet expectations for good academics. This claim was easily identified at the beginning of text. They clearly stated that â€Å"Dr. Miguel Figueroa and Dr. Nayda G. Santiago† was receiving the proposal. Additional support to this claim was found through extended research on the two professors. The two professors are both neurologist which seemingly has nothing to do with engineering. This makes it apparent that the professors were teaching at a college or university during the proposal of this project. This also explains why they were the targeted audience (primary audience) for the proposal. The secondary audiences for the GES proposal are other university graduate students. Similar to Shanghai, the GES proposal also has a third audience except, these audiences consist of spectators and scouts. In other words, these viewers are graduate students from another university or managers out for potential employees. Moreover, Shanghai’s proposal contains several rhetorical aspects in is context. Shanghai’s proposal was obviously written in response to a company’s request for improved multi-robot systems. This demand was recognized because of the frequently used term referring to problems, errors, and system malfunctions. More specifically, they used the term â€Å"failure† more consistently than others throughout the paper. For instance, in part â€Å"a† of section five (V Multi- Robot Maintenance policy) the writer of this Shanghai proposal says â€Å"In this period†¦the failure rate of the robot is also increased. † Another aspect contained within the Shanghai proposal is on how they express time as an issue. The term â€Å"failure† also implies that there is a time limit for this project proposal. It is relevant to assume that this project proposal was in the process of being developed during the time that the multi-robot machines were failing to operate accordingly. One can also tell that demand for the proposal was growing by reading the maintenance policy section. They take previous robot failures into considerations and develop loop holes to overcome it. Although the company that the proposal was written for isn’t mentioned in the document, it is easy to see that this proposal was written in response to some company’s policy. Unlike Shanghai’s proposal, the GES proposal does express who the proposal was written in response to. GES proposal was written in response to the request of the University of Puerto Rico (title page). Another contextual aspect in which differs from Shanghai’s proposal is the time constraint that is also posed on their proposal. GES makes it easier to recognize that they are working in a timely manner. They clearly state â€Å"A work breakdown structure has been created in which all members†¦work in two variables: time and personnel† (section 1. 3). This evidence arises from the fact that the group of graduate students working on this proposal are attempting to fulfill the requirements for the project. This evidence is also apparent because of diagrams and charts used to show how much the project proposal has progressed (section 2. 6). In addition to sections 2. 6, section 2. 7 gives explicit detail, also using diagrams and charts, on the â€Å"work breakdown structure. This section displays the tasks assigned to each genre of the project such as, oral presentation, software prototype, web application, and final report. The work is divided evenly amongst the group to ensure that they have successfully completed the requirements relative to the audiences’ values which will, later on, be discussed in further detail. In addition to the contexts (frameworks) of the proposals, there are several similarities in both GES and Shanghai’s writing structures and formats. The first similarity located in the proposals is often used in writing books such as literature, political science, and algebra. Both proposals use a wide range of bold letters, titles, and numbers. They also use titled numbers or subheadings, bullets, and roman numerals. Even though these writing style are incorporated in both project proposals, GES uses titled numbers, subheadings, and bullets (even checks) more frequently than Shanghai’s proposal. Shanghai’s proposal repeatedly uses roman numerals, and subheadings with starting letters (for example; B. Robot Failure). Both seem to be an effective approach to formatting project proposals. Moreover, abbreviations are also used quite frequently throughout the proposals. Like GES, Shanghai makes an effort to use abbreviations to make it less difficult for readers to comprehend. However, their attempt in doing so has obvious flaws that can potentially puzzle the reader and shorten the number of intended audiences. For example, â€Å"Weibull distribution depicts the decreasing-failure-rate (DFR)†¦period of the bathtub curve† (section B: Robot Failure). The proposal tells what each letter in the acronym stands for, but it does not define the abbreviation as a whole whereas, GES proposal doesn’t give an explicit description of each term, but defines it completely. Another method of writing noticed within the proposals is the inclusion of references at the end. These references often consists of others documents that helped produce the current one. It is apparent that references are commonly used in any form of written documents regardless of its field or genre. Adding to the structure and formatting, both proposals present several rhetorical features relative to Anne Beaufort’s rhetorical knowledge domain (ethos, logos, and pathos). The GES proposal puts most of its efforts into establishing its credibility (ethos). In the personal biography section of their proposal they give explicit detail about their background experiences in their field of study such as, software and hardware engineering. The proposal also provides charts and graphs of estimated costs which show that they are the best team to be chosen for the project. It also shows that they are prepared for real life situations. Shanghai’s proposal does not focus the entirety of its text on ethos, because most of its audiences are professionals within their company. There is no evidence to prove their experience in the field however; the credibility that is provided in the document consists of only charts and drawings that show that they will likely have effective productivity. These graphs and charts also help the company see the approach taken to improve the systems. Moreover, both proposals take consideration in establishing logos. The charts and graphs each proposal uses to establish credibility is also used to establish logic. These charts and graphs are used to support their claim that they meet all the required policies for the completion of the project. Pathos is also used widely in Shanghai and GES proposals. As mentioned earlier both proposals are relevant to the audiences common values (end of page 3). These values are expense, time, proficiency, and development. The charts and graphs used to support the ethos and logos in each proposal are also used to support this claim. They provide a description of estimated cost, efficiency and productivity, and give a timely description of the projects progression. The wide-ranging of appeal to these values allows for each proposal to be very persuasive while passing on factual statistics. Most project proposals are done similar to Shanghai’s and Group Engineering Solutions (GES) proposals. These two documents contain several similarities and differences in their rhetorical features. Although both texts may differ in their proposal method, they both have the same goal. They were meant to convince the reader that they were the most fit group or company for the completion of the project proposal. After completing this rhetorical analysis I realize the significance in writing in the specific genre. Each project proposal reflects positively according to the necessity of the request.

Product and SWOT analysis of kinder bueno

Product and SWOT analysis of kinder bueno Kinder Bueno is a chocolate bar from Ferrero. Ferrero SpA is a producer of chocolate in Italian with other confectionery products. It founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. There is a Reputation Institutes 2009 examination ranks that Ferrero is the most trustworthy company in the world. Ferrero is a private firm owned by the Ferrero family. It has been described as one of the worlds most secretive company (wapedia, 2010). Strengths The Ferrero success story as a main result of the strengths is its brands. In the Ferrero family, all best in their types: Ferrero Rocher, Nutella, Kinder Bueno, Kinder Surprise, Tic Tacà ¢Ã¢â€š ¬Ã‚ ¦ Although Kinder Bueno is a chocolate bar, it is so characteristic. Firstly, Kinder Bueno is 43g. So it is light and it easy to take. Here is an example. Chocolate is the most popular snake for peoples life. Almost of people can put some chocolate into their bags. When someone is hungry and he cannot go anywhere. The chocolate is the best choice. Kinder Bueno has two bars inside. They are detached pack. If people want to share with friend, that is a good idea. Secondly, Kinder Bueno is delicious combination. It includes crispy wafer and creamy hazelnut filling all wrapped up in smooth milk chocolate (kinder bueno, 2010). By explanation, milk is a wholesome healthy food, and the fact that Kinder Bueno has increased milk and decreased cocoa. Thirdly, Kinder Bueno has two kinds of taste: milk chocolate and white chocolate. People get one more choice. Weaknesses Chocolate market is one of the most competitive and crowded in the world, with more than 500 brands and many kinds of taste products. For any brand, they need try their best to achieve standout in such a scene is a hard job. In these companies, Ferrero does not have the price superiority. If price is a bit higher than other brands, people in Australia prefer Cadbury, Nestlà © or other substitutions. For instance, the net weight is the same such as hazelnut chocolate. The price of Kinder Bueno 43g is $1.15, but Cadbury Dairy Milk Hazelnut gives a lower price ($1.09) in Woolworths. If these two companies have the similar quality and credit worthiness, more customers may prefer Cadbury Daily Milk Hazelnut rather than Kinder Bueno. The second disadvantage is type. Now there are so many types of chocolate in the market. For example, black chocolate, milk chocolate, with fruit and so on. People not only choose with hazelnut today. So it will be reduced profit. The last one, Kinder Bueno just has one package. One package only has two bars. If Kinder Bueno has four bars or six bars each package and price decreases 5-10 cent, it will keep some customers. Opportunities Chocolate is the most popular in peoples life in Australia. Almost of people eat chocolate every day. Kinder is as a German word which the meaning is children (Kinder-chocolate.com, 2009). Today Kinder strives to provide an alternative to the traditional brands, and it has instituted itself as a strong player in the childrens chocolate confectionery market. As a confectionery brand, offering a wide range of products including chocolates, biscuits and toys. Kinder planed particularly for children. Children are important customers in the market. Parents hope their child is healthy and has a happy life. All Kinder products get free from artificial colourings and preservatives. Although there are many kinds taste of chocolate in the market, but Kinder still have more than five kinds of products. They are Kinder Chocolate, Kinder Schocolade, Kinder Surprise Eggs, Kinder Happy Hippo Cocoa, Kinder Bueno, Kinder Happy Hippo Hazelnut, Kinder Country, Kinder Shoko-Bons, Kinder Riegel and so on(12 kinds of products)(Wikipedia, 2010). Each of products has their own character. So both of points, they can keep a lot of children and parents. Anyway, Australia as important as stockbreeding, so milk is specialty in Australia. Using local milk, Ferrero SpA can get some profit. Threats Today, we can see more and more different kind taste of chocolate or different brands in supermarket. As well as we know that more and more substitutions, Cadbury, Nestlà ©, Lindt and so on. If Ferrero has no new goods or special goods, its hard to keep some customers. Today, there are some new competitors in chocolate market. Because of Kinder Bueno package is made of plastic, it can not be recycled. It must pollute environment. Product Ferrero SpA provides many brands. It excludes Nutella, it still produces many different products: the chocolates Ferrero Rocher, Confetteria Raffaello(coconut candy), Pocket Coffee, Giotto(wapedia, 2010). Kinder product series include Kinder Chocolate, Kinder Surprise Eggs, Kinder Happy Hippo Cocoa, Kinder Happy Hippo Hazelnut, Kinder Bueno, Kinder Schocolade, Kinder Country, Kinder Shoko-Bons, Kinder Riegel ,Kinder Delice and so on(Wikipedia, 2010). People can choose any taste or needs if they want. Ferrero SpA also provides other parts of goods such as drink. However no more competitors provide these different kinds of goods in the supermarkets, like Woolworths, Coles and so on. They consider the market of special customers, designing the packaging easy to open. For example, Kinder Surprise Eggs, as well as we know that children are main customers for Kinder series of products, so the packaging must to be easy to open for children. In addition, a small one is easy to take such as Kinder Bueno 43g. Ferrero SpA was established in 1946 which company has a long history. The older brand may affect consumers. When people buy some goods, they more like to choose the brand which they have heard it before. In another words, awareness index of a brand may influence people to rely and accept its goods. Ferrero has the advantage in this area. That makes Ferrero steadier in peoples mind. The Kinder brand as one successful brand of all Ferrero Brands whose has a secret the ability to convert a TRADEMARK into a strong and powerful BRAND (Brioni.G, 2009). As well as we know that children are main customers for the Kinder, so that sits in childrens minds and has a strong attachment to their hearts. Ferrero has another advantage is the packaging. About the packaging, Ferrero has two unique features make them so appreciated by consumers. Kinder Bueno is packaged in boxes with two small chocolate bars. It has individually-wrapped in order to better keep the product and allow the portion control. Another special packaging is Ferrero Rocher. Its an imaginable way to celebrate the holidays, birthday and other special day and show that special someone who you care. Some heart shaped boxes and square boxes look like so beautiful. They are clear plastic boxes. Ferrero Rocher is available in all sorts of different sized. The small size has three packs inside. The big size is called Ferrero Collection has three taste (Rocher, Raffaello and Rondnoir ) (amazon.com, 2010). It looks like so amazing. Every Ferrero series product can has a nutrition label printed in the wrapping paper. Customers can see the different number of energy, protein, fat-total and sodium in different kinds of chocolate. For example, Kinder Bueno 43g per package has two packs. So quantity per 100g has energy is 2365kj and protein is 9.3g or quantity per serve has energy 508kj and protein is 1.9g. Chocolate can get some benefits for peoples health. It clear to know that, cacao is included in chocolate which contains antibacterial agents that battle tooth decay (momscapers, 2010). The smell of chocolate can increases brain waves, making people relaxation. Chocolate also contains phenyl ethylamine which makes people mood mild. For example, people like eating chocolate who lives a year longer than those who do not (momscape, 2010). According to a study shows that 8000 male Harvard graduates of chocoholics lived longer than abstainers (chocolate, 2010). Accidentally or not, there are many oldest super centenarians in the world such as Jeanne Calment (1875-1997) and Sarah Knauss (1880-1999) were chocoholics and overpoweringly love of chocolate. Jeanne Calment habitually ate two pounds of chocolate per week, but her physician induced her to give up sweets at the age of 119 until after three years her death aged 122. These rich benefits are reason to purchase these goods. Price As we all know that price and demand are Mutual Influence. When the price increases, the demand will decrease. And when the firm finds the quantity of the consumers purchase is too low, they will try to decrease the price to improve the demand. There are two factors to influence the changing of the price. The first one is the competitors. In fact that Ferrero SpA has many mighty competitors such as Cadbury, Nestlà © and so on. Ferrero does not have the price superiority in the market. If price is a bit higher than other brands, people prefer Cadbury or Nestlà © or other substitutions in Australia. But Ferrero give special price of Kinder Bueno for customers in supermarket such as $0.99 for each one. Sometimes, it is reduced about 2 for $1.5. Some consumers who do not care the brand will choose the cheaper one as the substitutes. The other factor is the cost. Australia is a predominantly agricultural country. Australia milk is really popular in the world. If Ferrero series products use the preponderant location to reduce the cost of production, that can get a higher profit to Ferreo firm. Place The distribution component of the marketing mix focuses on the decision and actions involved in the making products available to customers when and where they want to purchase them. Ferrero using special channel which moves good from the producer to a retailer and then to customers. Ferrero firm has their own logistic team deliver their products to different retail stores and supermarkets. The three types of utilities (time, place and possession) are suitable to put in the Ferrero daily business operation. They need to analysis how long will the quantities of chocolate sell out; which location is the best place to sell to customers and estimates the number of stock to sell the products. Intensity of market coverage Kinder Bueno marketers must determine the intensity of coverage of the product should get such as the number and kinds of outlets in which it will be sold. Kinder Bueno is a convenience product, so it uses intensive distribution method to distribute their products to all available outlets. With the strong coverage of the well established local network and high quality of the support service. Ferrero products can be found in the supermarkets, school, mass retail stores, primacies, convenience stores and many other food selling storesà ¢Ã¢â€š ¬Ã‚ ¦etc. Promotion Kinder Bueno spends lots of money on the promotion part to stimulate product demand. Through different methods of promotion, Kinder Bueno can gain several benefits such as create awareness, stimulate demand, retain loyal customers to achieve companys sales goal. There are four elements in the promotion mix: advertising, personal selling, public relations and sales promotion. Kinder Bueno uses those four elements to promote its product. Advertising Chocolate is a convenience product. It is easy to buy in the market. Kinder Bueno spend huge amount of money on the advertisement to promote their brands product. The mass media such as television, radio, the internet, newspapers, magazines, outdoor display and signs on mass transit vehicles are the main tools to get the target market group attention. Personal Selling In general, Kinder Bueno is rare to use this method to promote their product. This is due to Kinder Bueno has enough image in the customers mind. The cost of reaching one person through personal selling is considerably more than through advertising. Kinder Bueno will only use this method when it lounge new products. Public relations Cause of personal or environmental reason, a lot of healthy problems are paid close attention to. The big problem is over-eating. The incidence of obesity and its rapid growth make Ferrero SpA to support food education and sponsored together with the Health and Consumer Protection Directorate of the European Commission actively (ferrero, 2009). Sales Promotion In Australia, there is almost of chocolate is being sold in the supermarket. Woolworths, Big W, Coles and Frinklin share in the mass retail store sector. Therefore, Kinder Bueno does lots of sales promotion in those supermakkets. The sales promotion includes have a special price on buying 2 or 3 items in the same time; discount ont the individual package product. Kinder Bueno also use the point of purchase material likes outside signs, window display, display racks and self-service cartons to attract attention. Conclusion Through doing the marketing mix analysis and select the target customers, companies will know the product sell to which type of customers. They can put more resources on promoting the selected target customers to receive maximize profit. Company also can set a goal and make a long term marketing plan to achieve the goal and for the long term growth of the company. Frerro SpA is one of the most successful companies on building their brand equity, positioning itself in the market and expands their product line to enhance their target customers. Reference lists Amazon.com, 2010, viewed 02/09/2010 Brioni.G, 2009, TRADE MARKS AND BRANDS, PP.2, viewed 02/09/2010 Chocolate, chocolate: Directory Of Chocolate, viewed 02/09/2010 http://www.chocolate.org/index.html Ferrero, 2009, COMMUNICATIONS POLICIES, viewed 09/09/2010 Kinder bueno, viewed 02/09/2010. Kinder-chocolate.com, 2009, Kinder, viewed 02/09/2010 http://www.kinder-chocolate.com/ Momscapes, The Health Benefits of Chocolate: Can Chocolate Benefit Your Health? viewed 02/09/2010 Wapedia, Ferrero SpA, modified 02/09/2010, viewed 02/09/2010. Wikipedia, Kinder Chocolate, modified 26/07/2010, viewed 02/09/2010

The Use of Deception in William Shakespeares Twelfth Night Essay

The Use of Deception in William Shakespeare's Twelfth Night   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Deception is a key theme in William Shakespeare's Twelfth Night. The characters must use deception to obtain good things, escape bad situations, or to play cruel hilarious ticks on other people. One example of deception is when Viola clothes herself in men's clothing in order to obtain a job under the Duke of Illyria, Orsino. During another scene Sir Andrew, Fabian, Maria, and Sir Toby Belch trick Malvolio into making a fool of himself. A third example of deception is when Feste the jester disguises himself as Sir Topas and taunts Malvolio. Each of these scenes and characters helps depict the different uses of deception.   Ã‚  Ã‚  Ã‚  Ã‚  The first example of deception is Viola's decision to dress as a man. She must do this in order to survive. Viola is a young woman who narrowly escaped a shipwreck along with her twin brother, Sebastian. Unfortunately, the twins where separated during the shipwreck and each believes the other perished. Viola has no way of survival other than to dress as a man and serve Orsino. Viola says: "For such disguise as haply shall become the form of my intent. I'll serve this duke...for I can sing...That will help allow me very worthy his service". (Shakespeare, 54-59) While serving as a messenger between the Orsino and his love Olivia, Olivia happens to fall in love with Viola instead of the Duke. Later a captain finds Viola's brother, Sebastian, on the shore of Illyria. They both g...